What We Believe
The combination of technology, data, and connectivity has changed almost everything. One area of business where this has profound impact is marketing. Marketing is now truly measurable, in real time, and so fully accountable. How a marketer capitalizes on this, adding creativity to drive engagement, significantly influences the overall success of a business. This is Marketing 2.0.
But how you as marketer engage your teams, and how your wider organization engages your targets have massive impact on overall success. This is Marketing 2.U.
We believe the purpose of marketing is twofold…
- To create a lasting impression, to enhance a reputation, to build a brand. That is, to have your target feel
- Of more importance, marketing needs to drive growth. That is, to have your target do
Naturally, these two purposes are intertwined, but without a ruthless growth focus, marketing is meaningless.
We believe that great marketing is:
- Measurable
- Repeatable
- Scalable
- Intentional
If marketing can’t be measured, it’s meaningless.
If the activity you’re doing can’t be repeated, it’s not worth starting.
If your programs can’t be scaled, you’re not going to grow.
If you’re doing random act of marketing, and it’s working, lucky you, but intentional strategy & planning will bring long term success.
